Stop Weight Bias Campaign

The Stop Weight Bias Campaign is a national campaign produced and presented by the OAC to raise awareness of, and put a stop to weight bias.

“Our words and actions matter- weight shouldn’t dictate the way people are treated. Weight bias is harmful and way too common today. We need to put a stop to it. That is why the Obesity Action Coalition created the Stop Weight Bias Campaign. This campaign is committed to raising awareness, putting a stop to weight bias and pushing equality forward.””

Stop Weight Bias Campaign Brand Guidelines:

  • Stop Weight Bias should always be capitalized (initial caps)
  • When appearing alone as a graphic element, the ‘X’ should always be green detailed in the color pallete
  • When appearing as a background element, darker color variations of the ‘X’ graphic element can be used in various shades of the color pallete detailed below.

PRIMARY LOGO


ALTERNATIVE LOGOS


GRAPHIC ELEMENTS


Logo files can be downloaded here.

COLOR PALETTE


 
PANTONE 280 (blue)
CMYK  100, 72, 0, 18
RGB  0, 73, 144
HEX  #004990
 
PANTONE 376
CMYK  52, 0, 100, 5
RGB  128, 187, 61
HEX  #80BB3D
 
PANTONE 419
CMYK  72, 66, 65, 75
RGB  31, 31, 31
HEX  #1f1f1f
 
PANTONE 417
CMYK  70, 64, 62, 60
RGB  49, 49, 49
HEX  #313131

FONTS


POPPINS
(Bold variation is used for heading and subheadings)