Stop Weight Bias Campaign
The Stop Weight Bias Campaign is a national campaign produced and presented by the OAC to raise awareness of, and put a stop to weight bias.
“Our words and actions matter- weight shouldn’t dictate the way people are treated. Weight bias is harmful and way too common today. We need to put a stop to it. That is why the Obesity Action Coalition created the Stop Weight Bias Campaign. This campaign is committed to raising awareness, putting a stop to weight bias and pushing equality forward.””
Stop Weight Bias Campaign Brand Guidelines:
- Stop Weight Bias should always be capitalized (initial caps)
- When appearing alone as a graphic element, the ‘X’ should always be green detailed in the color pallete
- When appearing as a background element, darker color variations of the ‘X’ graphic element can be used in various shades of the color pallete detailed below.
PRIMARY LOGO
ALTERNATIVE LOGOS
COLOR PALETTE
PANTONE | 280 (blue) |
CMYK | 100, 72, 0, 18 |
RGB | 0, 73, 144 |
HEX | #004990 |
PANTONE | 376 |
CMYK | 52, 0, 100, 5 |
RGB | 128, 187, 61 |
HEX | #80BB3D |
PANTONE | 419 |
CMYK | 72, 66, 65, 75 |
RGB | 31, 31, 31 |
HEX | #1f1f1f |
PANTONE | 417 |
CMYK | 70, 64, 62, 60 |
RGB | 49, 49, 49 |
HEX | #313131 |
FONTS
POPPINS
(Bold variation is used for heading and subheadings)