As a National nonprofit, we are proud to offer different national awareness campaigns, public educational resources, an annual convention and many different initiatives that help us reinforce our commitment to our core values of awareness, education, advocacy and support.

In this section, you will learn about OAC’s different initiatives through its style and branding. Our goal is to maintain a consistent approach when it comes to our overall OAC brand and OAC initiatives. Throughout our initiatives, you will notice elements that are fundamental to the OAC, in addition to some unique guidelines for other branding elements.

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Your Weight Matters Campaign

The Your Weight Matters Campaign is a national campaign produced and presented by the OAC to assist individuals affected by excess weight with taking charge of their health.

Your Weight Matters Campaign Brand Guidelines:

• Your Weight Matters should always be italicized.
• When writing about this campaign, you should refer to it on first reference as the OAC’s Your Weight Matters Acceptable subsequent references include: Your Weight Matters Campaign and the Campaign.
• Your Weight Matters Campaign should never be abbreviated (YWM Campaign) in any external writing references.
• The word “Challenge” should always be capitalized when referring to the Campaign.

WEBSITE

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yourweightmatters.org

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Your Weight Matters National Convention

The Your Weight Matters National Convention is the largest meeting dedicated to providing evidence-based strategies for individuals impacted by excess weight and obesity.

Your Weight Matters National Convention Brand Guidelines:

• Your Weight Matters should always be italicized.
• When writing about this convention, you should refer to it on first reference as the OAC’s Your Weight Matters National Convention.
• Acceptable subsequent references include:
  • The OAC’s Convention
  • The OAC’s National Convention
  • Your Weight Matters National Convention
• When writing about a convention theme, always bold the text.

WEBSITE

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YWMConvention.com

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Obesity Care Week

Obesity Care Week (OCW) is an annual awareness campaign week aimed at changing the way we care about obesity by creating a society that understands, respects and accepts the complexities of obesity and values science-based care.

Obesity Care Week Brand Guidelines:

• When writing about this awareness campaign, you should refer to it on first reference as Obesity Care Week.
• Acceptable subsequent references include:
  • OCW
  • OCW2022 (or current year – 2023, 2024, etc.)

WEBSITE

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obesitycareweek.org

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Obesity Care Providers Locator

The Obesity Care Providers Locator allows you to find the right healthcare provider to talk about your weight and health or get listed to make it easier for patients to find you.

Obesity Care Providers Locator Brand Guidelines:

• When writing about the Obesity Care Providers Locator, you should refer to it on first reference as the OAC’s Obesity Care Providers Locator
• Acceptable subsequent references include:
  • The OAC’s OCP Locator
  • The OAC’s Locator
  • Obesity Care Providers Locator

WEBSITE

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obesitycareproviders.com

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Weight of the World

Weight of the World is a powerful video platform that lets you share your stories and offer support to others. It also helps to broaden the understanding of obesity as a real disease affecting real lives.

Weight of the World Brand Guidelines:

• When writing about Weight of the World, you should refer to it on first reference as the OAC’s Weight of the World initiative.
• Acceptable subsequent references include:
  • Weight of the World
  • the initiative

WEBSITE

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weightoftheworld.com

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OAC Action Center

The OAC Action Center is a space where you can take action on important issues like access to care, policy and weight bias. You can also read our list of anytime actions that are ways you can help move the organization forward in ways that appeal to you. No matter how big or small, your actions create change!

OAC Action Center Brand Guidelines:

• When writing about the OAC Action Center, you should refer to it on the first reference as the OAC Action Center.
• Acceptable subsequent references include:
  • The Action Center
  • Our Action Center

WEBSITE

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obesityaction.org/action

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OAC Community

The OAC knows that the journey with weight can be challenging but we also know that great things happen when we learn, connect and engage. The OAC Community is designed to provide quality education, ongoing support programs and an opportunity to connect with other people.

OAC Community Brand Guidelines:

• When writing about the OAC Community, you should refer to it on first reference as the OAC Community
• Acceptable subsequent references include: Our Community.
• Please note, Communtiy should always be capitalized.

WEBSITE

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obesityaction.org/community

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Weight Matters Magazine

Weight Matters Magazine is the OAC’s most popular educational resource, produced quarterly with our audience’s needs and interests in mind.

Weight Matters Magazine Guidelines:

• When writing about this publication, the full name should be italicized. The word “Magazine” is part of the title; therefore, it must be italicized as well. When writing about this publication, the full name should be italicized. On first reference or title should read:
  Spring Issue of Weight Matters Magazine Now Online
• A general article discussing the OAC’s Weight Matters Magazine should refer to it on first reference as Weight Matters Magazine. Subsequent references should refer to it as: the magazine or the publication.
• Each issue may also be referred to by season, such as Winter, Spring, Summer and Fall. Please note that the season is ALWAYS capitalized when referring to the magazine.“The most popular issue in 2013 was the Summer issue of Weight Matters Magazine.”
• Exceptions: Intro paragraphs to articles, pulled quote or offset boxes, titles before body text, Chairman’s Note and staff box

WEBSITE

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Weight Matters Magazine